Case study
Contoso
I created a high‑energy video to present complex information in a clear and accessible way. The content was designed for busy office workers often saying, “I have been reading text all day, I want to consume this information in a more engaging way” and “I want to easily understand and retain this information.” Using bold typography, dynamic motion design, and a mix of text and voiceover. The aim was to create a professional, engaging video that simplified the subject matter, boosted attention, and improved knowledge retention.
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Stage 1 It all begins with an idea. I sketched the story on paper to capture concepts and map out the story flow for the first time.
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Stage 2 is where I refined the sketched storyboard, and I also included some styleframes so the client could visualise the look and feel for the first time.
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Stage 3 This is where I design and animate the video, after the storyboard and styleframes have been approved by the client.
It was a pleasure working alongside the talented team at Clipchamp – Microsoft. I was responsible for the full scope of production, collaborating closely with two Microsoft staff members. In the breakdown, you can see the After Effects timeline with layer controls displayed in the visual panel. This project was a blast to work on, and my focus was on making it visually engaging through bold colors and dynamic movement.