Case study
Linktree
Ai emotions - Linktree
Elated
Thinking
Celebratory
Entry points for AI interactions across the user interface
Ask Linktree, get clarity. I've been working on Linktree's AI feature to give it personality. It was a pleasure exploring emotions like thinking, elation, and celebration, such as when it generates data or interacts with users.
I used expressive gradients and spark animations to emphasize feelings. Each emotion has a unique motion: "elated" spins with matching gradients, while "celebratory" moves upward with radiating effects and thinking radiates from the centre.
Prompts take center stage, brought to life by motion that captures the emotion behind each question.
I created DOOH options featuring punchy animated billboards in high-traffic areas, ensuring a unified, integrated, and memorable campaign across all touchpoints.
Linktree App store
I was working closely with a product designer to bring the Linktree app to life in a short promo video that is hosted on the Apple App Store and Google Play Store. The goal was to visually explain and showcase the app's key features using Linktree's vibrant colors and motion style.
When the App Store opens, the first thing you see and notice is movement. The eyes are drawn to the movement, and we manipulate where the viewer looks first and guide the user to digest information in the most efficient way.
Make it Big campaign
I contributed to several projects at Linktree, including one where they updated a feature in their app to enlarge profile images, creating a seamless integration with the UI. My role involved collaborating closely with the product designer to bring the Figma storyboard to life.
I also developed templates for the creative team to efficiently create social assets for advertising across platforms like Facebook, TikTok, and more. A new feature was introduced to showcase the possibilities with Linktree profiles. I focused on creating smooth, natural motion to bring this feature to life in the most effective way.
Digital Business Cards
I was tasked with creating mockups for the CRM and landing pages. Linktree launched their new business cards, which creators and businesses can order with unique QR codes.
DOOH - Timesqaure campaigns
These videos made for NYC's iconic digital billboards. Using the brand's style with playful hearts and digital vibes to share different love messages across the Times Square LED screens.
Potentially reaching 400Kâ500K impressions daily between hundreds of thousands of pedestrians.
Exploring
I was tasked with exploring new interaction methods, focusing on how website elements could respond to user clicks and actions. My goal was to design an experience where users could clearly see which card they selected, presenting two distinct concepts.